Facebook Page Setup for Your Campaign

Facebook Page Setup

A quick guide for your campaign

Before You Start

  • You'll need a personal Facebook account to create and manage the page
  • Have your name, office you're running for, and any district/area information ready
  • Gather photos: a professional headshot, campaign logo (if you have one), or a community photo
  • Set aside 20–30 minutes for initial setup
1
Create the Page
1
Getting Started
  1. Go to facebook.com and log in to your personal account
  2. Click the menu icon (three horizontal lines) in the top right
  3. Scroll down and click "Create"
  4. Select "Page"
  5. Choose "Business or Community" (not Creator)
2
Fill in Page Details
  1. Page name: Use a format like "[Your Name] for [Office]" or "[Your Name] for [Office] – [Area/District]"
    Example: "Jane Smith for County Commissioner" or "John Davis for State House – District 18"
  2. Category: Select "Political Candidate" from the dropdown
  3. Description: 1–2 sentences about your campaign (e.g., "Elect Jane Smith for County Commissioner. Fighting for [key issues].")
2
Add Images
3
Profile Picture
  1. On your new page, click the camera icon over the empty profile picture space
  2. Upload your professional headshot (square image works best)
  3. Click "Save"
4
Cover Photo
  1. Click the camera icon over the cover photo area (the large banner)
  2. Upload a campaign photo or branded image (recommended size: 1200 × 628 pixels)
  3. Position the image as needed and click "Save"
3
Complete Your Page Info
5
About Section
  1. Click "About" in the left menu
  2. Add these key details:
    • Short Description: What the page is about
    • Website: Your campaign website (if you have one)
    • Phone: Campaign contact phone
    • Email: Campaign email address
    • Address: Your campaign office address or area you're representing
  3. Click "Save" after each section
4
Set Up Your Team
6
Add Admins & Editors (Optional)
  1. Click "Settings" (gear icon at the top right)
  2. Go to "Page Roles" in the left menu
  3. Type the name or email of team members and assign a role:
    • Admin: Full access (can post, edit settings, add admins)
    • Editor: Can post and manage comments
    • Moderator: Can manage comments and messages
  4. Click "Add"
5
Launch & Grow
7
Create Your First Post
  1. On your page, click in the "Write something..." box at the top
  2. Type a campaign greeting or announcement about your candidacy
  3. Add a photo if you have one
  4. Click "Post"
Tip: Share your page link with your team, family, and supporters. Ask them to like and follow the page.
✓
Success Tips
Post Frequency Aim for 3–5 posts per week. Share campaign updates, event announcements, candidate statements, and community involvement.
Be Authentic Keep your tone warm and genuine. Share why you're running and how you'll help your community.
Respond Quickly Check your page daily and reply to comments and messages promptly.
Use Images Posts with photos get way more engagement than text-only posts.
What to Avoid
  • Don't post content unrelated to the campaign
  • Avoid overly negative attacks—focus on your vision instead
  • Don't share other people's copyrighted photos without permission

Ready to Launch?

Follow these steps and your campaign page will be live and ready to connect with voters.

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